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Boost Your Car Dealership Reviews [2024 Guide]

Shift your 2024 dealership reviews into top gear! Tactics to accelerate positive ratings, manage search presence and steer online reputation.
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Natalie Wilson
November 25, 2023

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In today's competitive business landscape, online reviews have become a crucial aspect for auto dealerships. Potential customers heavily rely on reviews to make informed decisions about where to purchase their next vehicle. As an auto dealership owner, it's important to understand the impact that reviews can have on your business and how to leverage them to your advantage. In this guide, we will delve into the world of reviews for auto dealerships and provide you with actionable strategies to boost your dealership's online reputation.

Why Online Reviews Matter for Auto Dealerships

Online reviews act as a virtual word-of-mouth, influencing the purchasing decisions of potential customers. According to a recent study, 93% of consumers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations. These statistics highlight the significance of reviews in the auto dealership industry.

Positive reviews not only enhance your dealership's reputation but also contribute to increased visibility and trust. When potential customers see a high number of positive reviews, they are more likely to choose your dealership over competitors. Additionally, positive reviews can improve your search engine rankings, making it easier for customers to find your business online.

The Impact of Positive Reviews on Auto Dealerships

Positive reviews can have a significant impact on the success of your auto dealership. They not only attract new customers but also foster customer loyalty and repeat business. Here are some key benefits of positive reviews:

  1. Increased Sales: Positive reviews act as social proof, assuring potential customers that your dealership provides excellent service and high-quality vehicles. This can lead to increased sales and revenue.
  2. Improved Online Reputation: Positive reviews help build a positive online reputation for your dealership. When customers see a consistent stream of positive feedback, they are more likely to trust your business and choose you over competitors.
  3. Enhanced Customer Trust: Positive reviews demonstrate that your dealership values customer satisfaction and provides exceptional service. This builds trust and credibility, encouraging potential customers to choose your dealership.
  4. Better Search Engine Rankings: Search engines like Google consider online reviews as a ranking factor. A higher number of positive reviews can improve your dealership's visibility in search results, driving more organic traffic to your website.

To fully harness the power of positive reviews, it's essential to focus on providing an exceptional customer experience.

The Role of Customer Experience in Generating Reviews

The foundation of a strong online reputation lies in providing exceptional customer experiences. By prioritizing customer satisfaction, you can naturally generate positive reviews. Here are some strategies to encourage customers to leave reviews for your auto dealership:

  1. Provide Outstanding Service: Delivering exceptional service is the key to generating positive reviews. Train your staff to be knowledgeable, friendly, and attentive to customer needs. By going above and beyond, you create memorable experiences that customers will want to share.
  2. Ask for Reviews: Don't be afraid to ask your satisfied customers to leave a review. After completing a successful transaction, send a personalized email or text message thanking them for their business and kindly requesting a review. Make it easy for them by providing direct links to popular review platforms.
  3. Offer Incentives: Consider offering incentives to customers who leave reviews. This could be a discount on their next purchase, a free service, or a small gift. Incentives can motivate customers to take the time to write a review and show your appreciation for their feedback.
  4. Create a Review Landing Page: Design a dedicated landing page on your website where customers can easily leave reviews. This streamlines the process and increases the likelihood of receiving feedback. Make sure to include links to popular review platforms such as Google, Yelp, and Facebook.

Leveraging Social Media Platforms for Review Generation

Social media platforms provide an excellent opportunity to engage with your customers and generate reviews. Here's how you can leverage social media to boost your auto dealership reviews:

  1. Engage with Customers: Actively engage with your customers on social media by responding to comments, messages, and reviews. Show genuine appreciation for positive feedback and address any concerns or negative reviews promptly and professionally.
  2. Share Positive Reviews: Highlight positive reviews on your social media channels. Share snippets of positive feedback and tag the customers who left the reviews. This not only showcases your dealership's excellent service but also encourages others to leave reviews.
  3. Run Contests or Giveaways: Organize social media contests or giveaways that require participants to leave a review to enter. This can create a buzz around your dealership and generate a significant number of reviews.
  4. Collaborate with Influencers: Partner with social media influencers who have a strong following in the automotive industry. These influencers can create content featuring your dealership and encourage their followers to leave reviews. This can significantly boost your online reputation and attract new customers.

Managing Negative Reviews Effectively

While positive reviews are essential for your auto dealership, negative reviews are bound to happen at some point. It's crucial to handle them effectively to minimize their impact on your reputation. Here are some strategies to manage negative reviews:

  1. Respond Promptly and Professionally: When you receive a negative review, respond promptly and professionally. Apologize for the customer's negative experience and offer a solution or compensation if appropriate. This shows that you value customer feedback and are committed to resolving any issues.
  2. Take the Conversation Offline: If possible, encourage the customer to continue the conversation offline. Provide a phone number or email address where they can reach out to discuss their concerns further. This demonstrates your willingness to address the issue privately and find a satisfactory resolution.
  3. Utilize Online Reputation Management Tools: Consider using online reputation management tools like Reeview to streamline the process of managing reviews. Reeview helps you gather and manage customer feedback, automatically routing positive reviews to review platforms and directing negative feedback to a feedback form. This minimizes the impact of negative reviews on public platforms.

Leveraging Influencer Marketing for Review Generation

Influencer marketing can be a powerful tool for generating reviews for your auto dealership. By collaborating with influencers in the automotive industry, you can reach a wider audience and encourage them to leave reviews. Here's how you can leverage influencer marketing:

  1. Identify Relevant Influencers: Research and identify influencers who have a strong following in the automotive industry. Look for influencers who align with your dealership's values and target audience. Reach out to them with a personalized message explaining your collaboration proposal.
  2. Offer Incentives: Incentivize influencers to promote your dealership and encourage their followers to leave reviews. This could include offering them a free vehicle for a specified period, sponsoring a giveaway for their followers, or providing exclusive discounts for their audience.
  3. Create Engaging Content: Work with influencers to create engaging content that showcases your dealership's unique selling points. This could include video reviews, blog posts, or social media posts featuring their experience at your dealership. The content should highlight the positive aspects of your dealership and encourage viewers to leave reviews.

The Importance of Responding to Reviews

Responding to reviews, both positive and negative, is crucial for maintaining a positive online reputation. Here's why it's important and how you can effectively respond to reviews:

  1. Show Appreciation: Responding to positive reviews allows you to show appreciation to your customers for taking the time to leave feedback. Thank them for their kind words and let them know that their satisfaction is your top priority.
  2. Address Concerns: When responding to negative reviews, address the customer's concerns with empathy and understanding. Apologize for their negative experience and offer a solution or compensation if appropriate. This shows potential customers that you are committed to resolving issues and providing excellent service.
  3. Monitor and Analyze Review Data: Utilize tools like Reeview to monitor and analyze review data. Reeview provides valuable insights into customer satisfaction and loyalty through metrics like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). This data can help you identify areas for improvement and track your progress over time.


In conclusion, online reviews play a significant role in the success of auto dealerships. By focusing on providing exceptional customer experiences and leveraging the power of reviews, you can boost your dealership's online reputation and attract more customers. Remember to show appreciation for your customers, provide outstanding service, and respond to reviews promptly and professionally. Utilize tools like Reeview to streamline the review management process and gain valuable insights into customer satisfaction. Boost your auto dealership reviews and watch your business thrive in the competitive automotive industry.

Key Takeaways:

  • Online reviews are crucial for auto dealerships as they influence potential customers' purchasing decisions.
  • Positive reviews enhance your dealership's reputation, increase sales, and improve search engine rankings.
  • Prioritize customer satisfaction to generate positive reviews.
  • Leverage social media platforms and influencer marketing to encourage review generation.
  • Respond promptly and professionally to negative reviews, and utilize online reputation management tools like Reeview.
  • Show appreciation to customers, address concerns, and monitor review data to maintain a positive online reputation.


Why do online reviews matter for auto dealerships?

Online reviews act as a virtual word-of-mouth, influencing the purchasing decisions of potential customers. They provide social proof and build trust in your dealership.

What are the benefits of positive reviews for auto dealerships?

Positive reviews can lead to increased sales, improve your online reputation, enhance customer trust, and boost your search engine rankings.

How can I generate positive reviews for my auto dealership?

You can generate positive reviews by providing outstanding service, asking for reviews from satisfied customers, offering incentives, and creating a review landing page on your website.

How can social media platforms be leveraged to generate reviews for auto dealerships?

You can engage with customers, share positive reviews, run contests or giveaways, and collaborate with influencers to generate reviews on social media.

How should negative reviews be managed effectively?

Negative reviews should be responded to promptly and professionally. Take the conversation offline if possible and consider using online reputation management tools to minimize the impact of negative reviews.

How can influencer marketing be leveraged to generate reviews for auto dealerships?

You can identify relevant influencers, offer incentives for promotion and review generation, and collaborate with them to create engaging content that encourages viewers to leave reviews.

Why is it important to respond to reviews?

Responding to reviews, both positive and negative, shows appreciation to customers, addresses concerns, and allows you to monitor and analyze review data for continuous improvement.

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