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Boost Your Roofing Business Reviews [2024 Guide]

Raise the roof with 5-star contractor ratings in 2024! Tactics to build roofing online reputation through reviews and community goodwill.
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Natalie Wilson
November 25, 2023

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As a roofing business owner, you understand the importance of a solid reputation. In today's competitive market, online reviews can make or break your business. Positive reviews not only attract new customers but also build trust and credibility. On the other hand, negative reviews can deter potential clients and harm your bottom line. In this comprehensive guide, we will delve into the strategies and best practices to boost your roofing business reviews and enhance your online reputation.

Why Online Reviews Matter for Roofing Businesses

Online reviews have become a significant factor in consumers' decision-making process. According to a recent survey, 93% of consumers read online reviews before making a purchase or hiring a service. This statistic alone highlights the crucial role that reviews play in attracting new customers to your roofing business.

Positive reviews act as social proof, assuring potential clients that your business provides exceptional service and quality workmanship. They also help your business stand out from the competition, as customers are more likely to choose a roofing company with a higher rating and positive feedback.

How Online Reviews Can Impact Your Roofing Business

Positive online reviews can have a significant impact on your roofing business. Here are a few ways they can benefit you:

  1. Increased Visibility: When your roofing business has a high number of positive reviews, search engines like Google take notice. This can improve your search engine rankings, making it easier for potential customers to find you.
  2. Trust and Credibility: Positive reviews build trust and credibility among consumers. When potential customers see that others have had a positive experience with your roofing business, they are more likely to trust your services and choose you over your competitors.
  3. Word-of-Mouth Marketing: Online reviews act as digital word-of-mouth recommendations. When customers leave positive reviews, they are essentially recommending your roofing business to their friends, family, and online connections.
  4. Competitive Advantage: In a crowded marketplace, positive reviews give you a competitive edge. They differentiate your roofing business from others and help you stand out as a reliable and trustworthy service provider.

Now that we understand the importance of online reviews, let's explore how you can encourage your customers to leave reviews and boost your roofing business's reputation.

How to Encourage Customers to Leave Reviews

Providing Exceptional Service to Customers

The first step in generating positive reviews is to provide exceptional service to your customers. When customers have a positive experience with your roofing business, they are more likely to leave a glowing review. Here are a few tips to ensure customer satisfaction:

  • Prompt Communication: Respond to customer inquiries and requests in a timely manner. Keep your customers informed throughout the roofing process and address any concerns promptly.
  • Quality Workmanship: Deliver high-quality workmanship on every roofing project. Use premium materials and ensure attention to detail in every aspect of the job.
  • Professionalism: Maintain a professional demeanor at all times. Be courteous, respectful, and attentive to your customers' needs.
  • Exceed Expectations: Go above and beyond to exceed your customers' expectations. Surprise them with small gestures of appreciation, such as offering a complimentary roof inspection or providing a follow-up call to ensure their satisfaction.

Incentivizing Customers to Leave Reviews

While exceptional service is crucial, incentivizing customers to leave reviews can further boost your online reputation. Here are a few strategies to encourage customers to share their feedback:

  • Offer Discounts or Rewards: Provide customers with a discount on their next roofing project or a small gift as a token of appreciation for leaving a review.
  • Send Personalized Follow-Up Emails: After completing a roofing project, send a personalized follow-up email thanking the customer for their business. Include a direct link to your preferred review platform and kindly request them to share their experience.
  • Create a Referral Program: Implement a referral program where customers can earn rewards for referring new clients. Encourage them to leave reviews as part of the referral process.

By combining exceptional service with incentivization, you can significantly increase the number of positive reviews for your roofing business.

Utilizing Online Review Platforms

Choosing the right online review platform is crucial for maximizing the impact of your reviews. Here are a few factors to consider when selecting a platform:

  • Reputation and Credibility: Opt for reputable review platforms that are widely recognized and trusted by consumers. Google My Business, Yelp, and Angie's List are popular choices for roofing businesses.
  • Industry-Specific Platforms: Explore industry-specific review platforms that cater specifically to the roofing industry. These platforms often attract customers who are actively seeking roofing services.
  • Ease of Use: Choose a platform that is user-friendly for both you and your customers. The easier it is for customers to leave reviews, the more likely they are to do so.

Once you've chosen the right platform, it's essential to optimize your profile to make a lasting impression on potential customers.

Optimizing Your Profile on Online Review Platforms

A well-optimized profile on online review platforms can make a significant impact on your roofing business's reputation. Here are a few tips to optimize your profile:

  • Complete Your Profile: Fill out all the necessary information, including your business name, contact details, service areas, and a compelling description of your roofing business.
  • Add High-Quality Photos: Upload high-quality photos showcasing your previous roofing projects. This gives potential customers a visual representation of your workmanship.
  • Monitor and Respond to Reviews: Regularly monitor your reviews and respond to them promptly. Show appreciation for positive reviews and address any concerns raised in negative reviews.
  • Display Reeview Widget: Utilize Reeview's powerful tool to display your positive reviews directly on your website. This not only enhances your online reputation but also encourages potential customers to leave reviews.

By optimizing your profile on online review platforms, you can make a strong impression on potential customers and increase the likelihood of positive reviews.

Responding to Reviews

Responding to reviews is an essential aspect of managing your online reputation. It shows that you value your customers' feedback and are committed to providing excellent service. Here are some best practices for responding to reviews:

  • Timely Responses: Aim to respond to reviews within 48 hours. This shows that you are attentive and value your customers' opinions.
  • Personalize Your Responses: Address reviewers by their name and express gratitude for their feedback. Personalized responses show that you genuinely care about your customers' experiences.
  • Address Concerns Professionally: If a negative review highlights a specific issue, respond professionally and offer a solution. This demonstrates your commitment to resolving problems and improving your services.
  • Highlight Positive Reviews: Respond to positive reviews as well, expressing your gratitude and reinforcing the positive experience the customer had with your roofing business.

Remember, your responses to reviews are visible to potential customers. By responding professionally and thoughtfully, you can enhance your reputation and build trust with your audience.

Dealing with Negative Reviews

Negative reviews are inevitable, but they can also present an opportunity to showcase your commitment to customer satisfaction. Here's how you can handle negative reviews professionally:

Handling Negative Reviews Professionally

  • Stay Calm and Objective: When reading a negative review, take a deep breath and remain calm. Avoid getting defensive or taking the criticism personally. Instead, focus on understanding the customer's concerns.
  • Acknowledge the Issue: Respond to the negative review promptly and acknowledge the customer's concerns. Apologize for any inconvenience caused and assure them that you take their feedback seriously.
  • Offer a Solution: Propose a solution to address the customer's concerns. Whether it's offering a refund, scheduling a follow-up inspection, or providing additional services, show that you are committed to resolving the issue.

Turning Negative Reviews into Opportunities

Negative reviews can be turned into opportunities to showcase your commitment to customer satisfaction. Here's how:

  • Reassure Potential Customers: When potential customers see a negative review, they also look for your response. By handling negative reviews professionally and offering solutions, you can reassure potential customers that you are proactive in resolving issues.
  • Learn and Improve: Negative reviews provide valuable feedback that can help you identify areas for improvement. Use this feedback to enhance your services, address any recurring issues, and prevent similar situations in the future.

Remember, it's not the negative review itself that defines your roofing business but how you respond to it.

Leveraging Social Media for Reviews

Social media platforms offer an excellent opportunity to encourage reviews and engage with your customers. Here's how you can leverage social media to boost your roofing business reviews:

Using Social Media Platforms to Encourage Reviews

  • Promote Your Review Profiles: Share links to your review profiles on social media platforms, encouraging your followers to leave reviews. Highlight the benefits of leaving a review, such as helping others make informed decisions.
  • Run Contests and Giveaways: Organize contests or giveaways on social media, where participants can enter by leaving a review. This not only incentivizes reviews but also increases engagement with your roofing business.

Engaging with Customers on Social Media

  • Respond to Comments and Messages: Regularly monitor your social media accounts and respond to comments and messages promptly. Engage with your audience, answer their questions, and address any concerns they may have.
  • Share Positive Reviews: Take screenshots of positive reviews and share them on your social media accounts. This not only showcases your roofing business's excellent reputation but also encourages others to leave reviews.

By utilizing social media platforms effectively, you can amplify your online presence and encourage more customers to leave reviews.

Using Testimonials to Boost Your Reputation

Testimonials are a powerful tool to showcase your roofing business's reputation and build trust with potential customers. Here's how you can collect and display customer testimonials:

Collecting and Displaying Customer Testimonials

  • Request Testimonials: Reach out to satisfied customers and kindly request them to provide a testimonial. Make the process as easy as possible by providing a template or guiding questions.
  • Include Relevant Details: When displaying testimonials, include the customer's name, location, and any other relevant details that add credibility to the testimonial.
  • Use Reeview: Utilize Reeview's comprehensive tool to collect, manage, and display customer testimonials. Reeview's sentiment smileys make it easy for customers to provide feedback, and positive testimonials can be automatically routed to review platforms.

Showcasing Testimonials on Your Website and Marketing Materials

  • Dedicated Testimonials Page: Create a dedicated page on your website to showcase customer testimonials. Organize them by category or service to make it easy for potential customers to find relevant testimonials.
  • Include Testimonials in Marketing Materials: Incorporate customer testimonials in your brochures, flyers, and other marketing materials. This adds credibility and persuades potential customers to choose your roofing business.

By leveraging customer testimonials, you can enhance your roofing business's reputation and build trust with potential customers.

Monitoring and Analyzing Your Reviews

Monitoring and analyzing your online reviews is crucial for understanding your customers' feedback and making informed business decisions. Here's how you can effectively track and measure your reviews:

Tracking and Measuring Your Online Reviews

  • Set Up Google Alerts: Set up Google Alerts for your roofing business name and relevant keywords. This way, you will receive notifications whenever your business is mentioned online, allowing you to stay informed about new reviews.
  • Utilize Reeview's Analytics: Reeview provides in-depth analytics, including metrics like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). These insights help you understand your customers' satisfaction levels and identify areas for improvement.

Using Review Analytics to Improve Your Business

  • Identify Trends and Patterns: Analyze your review data to identify trends and patterns. Are there any recurring issues or areas where your roofing business excels? Use this information to make data-driven decisions and improve your services.
  • Address Negative Feedback: Pay close attention to negative reviews and identify any common themes or issues. Use this feedback to address any shortcomings and prevent similar negative experiences in the future.

By monitoring and analyzing your reviews, you can gain valuable insights into your customers' experiences and make strategic improvements to your roofing business.

The Role of SEO in Boosting Your Reviews

Search Engine Optimization (SEO) plays a crucial role in improving the visibility of your reviews. Here's how you can optimize your website and reviews for local search:

Optimizing Your Website for Local Search

  • Keyword Research: Conduct keyword research to identify relevant keywords related to your roofing business. Incorporate these keywords naturally into your website content, including your service pages and blog posts.
  • Local Listings: Ensure your roofing business is listed accurately on local directories, such as Google My Business, Yelp, and Bing Places. Consistent and up-to-date information helps search engines understand your business's location and services.

Using Keywords and Meta Tags to Improve Review Visibility

  • Review Schema Markup: Implement review schema markup on your website to help search engines understand and display your reviews. This can increase the visibility of your reviews in search engine results.
  • Optimize Review Titles and Descriptions: When customers leave reviews, encourage them to include relevant keywords in their titles and descriptions. This can improve the visibility of your reviews in search engine results.

By optimizing your website and reviews for local search, you can increase the visibility of your roofing business and attract more customers.


Boosting your roofing business reviews is crucial for attracting new customers, building trust, and staying ahead of the competition. By providing exceptional service, incentivizing customers to leave reviews, utilizing online review platforms, responding to reviews, and leveraging social media and testimonials, you can enhance your online reputation and drive business growth. Remember to monitor and analyze your reviews, optimize your website for local search, and continuously strive to improve your services based on customer feedback. With the right strategies and tools, such as Reeview, you can take control of your online reputation and thrive in the digital age.

Summary of Key Points

  • Online reviews are crucial for roofing businesses, as they attract new customers and build trust.
  • Positive reviews increase visibility, establish credibility, and provide a competitive advantage.
  • Exceptional service and incentivization encourage customers to leave reviews.
  • Choosing the right online review platform and optimizing your profile are essential.
  • Responding to reviews professionally and handling negative reviews with care is crucial.
  • Social media and testimonials can be leveraged to boost your reputation.
  • Monitoring and analyzing reviews help you make informed business decisions.
  • SEO optimization improves review visibility and attracts more customers.

Final Thoughts on Boosting Your Roofing Business Reviews

Boosting your roofing business reviews requires a proactive approach and a commitment to providing exceptional service. By implementing the strategies outlined in this guide and utilizing tools like Reeview, you can enhance your online reputation, attract new customers, and position your roofing business for long-term success. Remember, your customers' feedback is valuable, and by embracing it, you can continuously improve and grow your business.


Why do online reviews matter for roofing businesses?

Online reviews matter for roofing businesses because they attract new customers and build trust and credibility.

How can online reviews impact a roofing business?

Online reviews can impact a roofing business by increasing visibility, establishing trust and credibility, acting as word-of-mouth marketing, and providing a competitive advantage.

How can customers be encouraged to leave reviews?

Customers can be encouraged to leave reviews by providing exceptional service, incentivizing them with discounts or rewards, and implementing referral programs.

What are some tips for optimizing your profile on online review platforms?

Some tips for optimizing your profile on online review platforms include completing your profile, adding high-quality photos, monitoring and responding to reviews, and utilizing review widgets.

How should businesses respond to reviews?

Businesses should respond to reviews in a timely and personalized manner, addressing both positive and negative reviews professionally.

How can negative reviews be handled professionally?

Negative reviews can be handled professionally by staying calm and objective, acknowledging the issue, and offering a solution to address the customer's concerns.

How can social media be leveraged to boost roofing business reviews?

Social media can be leveraged to boost roofing business reviews by promoting review profiles, running contests and giveaways, and engaging with customers through comments and messages.

How can testimonials be used to boost a roofing business's reputation?

Testimonials can be used to boost a roofing business's reputation by collecting and displaying customer testimonials on websites and marketing materials.

Why is monitoring and analyzing reviews important?

Monitoring and analyzing reviews is important for understanding customer feedback, making informed business decisions, and identifying areas for improvement.

What is the role of SEO in boosting roofing business reviews?

SEO plays a crucial role in boosting roofing business reviews by optimizing websites for local search, using keywords and meta tags to improve review visibility, and utilizing review schema markup.

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