Latest :12 Ideas to Turn Customer Reviews into a Powerful Marketing Strategy →

How to Shape Your SEO Rankings in 2023: The Impact of Online Reviews

Uncover why online reviews are a significant factor in SEO strategies and how you can make them work in your favor to skyrocket your site's visibility.
Written by
Natalie Wilson
Published on
December 1, 2023
Table of content
Related Topics

SEO is no longer just about keywords and backlinks. The landscape has evolved and diversified to include a plethora of factors - one of the most influential being online reviews. Reviews have become a critical aspect of SEO strategies, impacting your site's ranking on search engines and your overall online reputation. Herein, we explore how to shape your SEO rankings in 2023 by harnessing the power of online reviews.

Understanding SEO and Its Evolution

From Keywords to Online Reviews

In the nascent stages of SEO, keywords and backlinks were the go-to strategies. They still matter, but search engines have become more sophisticated, taking into account factors like page load speed, mobile optimization, and, crucially, online reviews. User-generated content, especially reviews and testimonials, now plays a significant role in SEO.

The Rising Impact of User-Generated Content

With more trust placed on peer reviews over brand advertising, user-generated content has soared in importance. Online reviews are a form of user-generated content, and they significantly impact your SEO rankings. It's no longer just about what you say about your business, but also what your customers are saying.

The Connection Between Online Reviews and SEO

Top 3 Influence factors of Reviews on SEO

Reviews contribute to SEO in several ways. For starters, they provide fresh and unique content regularly, something search engines value highly. They also generate long-tail keyword content, contribute to online visibility, and foster customer engagement, all of which boost SEO. 

Here are the ranking factors to consider in order to establish the influence of reviews on your organic ranking:

  • Review Quantity and Recency: The quantity and recency of reviews have a significant influence on local pack rankings. Businesses with a higher number of recent reviews are more likely to appear prominently in the local pack. Encouraging your customers to leave reviews regularly can help boost your local pack visibility and improve your SEO rankings.
  • Review Rating and Quality: The average rating and quality of your reviews also impact your local pack ranking. Businesses with higher overall ratings and positive reviews tend to outrank those with lower ratings. Providing excellent products, services, and customer experiences can lead to more positive reviews, enhancing your local pack visibility.
  • Review Diversity and Engagement: Having a diverse range of reviews across multiple platforms is beneficial for local pack rankings. Google and other search engines value review diversity, considering it an indicator of a business's popularity and reputation. Additionally, engaging with your reviews by responding to them demonstrates active participation and customer interaction, further boosting your local pack ranking.
  • Keyword Relevance in Reviews: Online reviews often contain keywords related to your business and location. Search engines consider these keywords when determining the relevance of your business to local search queries. Encouraging customers to mention specific aspects of your business in their reviews can help improve the keyword relevance and local pack ranking of your business.

Reviews and Local SEO

Online reviews are critical to local SEO. Search engines, especially Google, favor businesses with numerous positive reviews for local search listings. Having a substantial number of favorable online reviews improves your chances of featuring in local pack listings, thereby boosting local SEO.

Referral Traffic from Review Websites and its SEO Benefits

When your website receives referral traffic from reputable review websites, search engines perceive this as a signal of credibility and relevance. The more referral traffic you receive from these sources, the higher your website's visibility and authority can become in search engine rankings.

The SEO Boost of Responding to Online Reviews

Responding to online reviews has significant benefits for your SEO efforts. Here's a summary of how it can boost your SEO:

  • Increased Review Volume and Fresh Content: Engaging with reviews encourages more customers to leave feedback, leading to a steady stream of fresh content that search engines value.
  • Improved Keyword Relevance: Responding to reviews allows you to naturally incorporate relevant keywords, optimizing your online reviews for better search engine rankings.
  • Enhanced User Engagement and Trust: Engaging with reviews demonstrates your commitment to customer feedback, leading to improved user engagement metrics and building trust with search engines.
  • Positive Sentiment and Social Proof: Responding to reviews showcases your brand's dedication to customer satisfaction, creating a positive sentiment that influences potential customers and contributes to social proof.

Display reviews on your website

Integrating online reviews onto your website combines the benefits of user-generated content, keyword optimization, rich snippets, social proof, and long-tail keyword capture. This comprehensive approach enhances your website's visibility, engagement, and overall SEO performance. Remember to implement structured data markup to properly display and highlight reviews, ensuring that search engines can interpret and utilize the review content effectively. 

How to Leverage Online Reviews for SEO

Encouraging Customer Reviews

How do you reap the benefits of online reviews for SEO? Begin by encouraging your customers to leave reviews. You can ask them directly after a transaction or send follow-up emails. Remember, the more reviews you have, the better your SEO.

Responding to Reviews

Don’t just collect reviews; make sure to respond to them, too. Engage with your customers by thanking them for positive reviews and addressing any concerns raised in negative reviews. This not only boosts your SEO but also demonstrates excellent customer service.

Navigating the Terrain of Negative Reviews

Dealing with Negative Reviews

No matter how fantastic your product or service, negative reviews are inevitable. But they aren't the end of the world, or your SEO rankings. It's crucial to respond to such reviews promptly and professionally, turning them into opportunities for improvement.

The Silver Lining in Negative Reviews

Believe it or not, negative reviews can help your SEO strategy. They add authenticity to your online reputation and prevent a skewed perception of being too perfect. Search engines appreciate this realism, and it can contribute to better SEO rankings.

The Future: SEO Rankings and Online Reviews in 2023

The Growing Importance of Online Reviews

As we look ahead, online reviews will continue to be an integral part of SEO. They offer valuable insights into customer satisfaction, boost your visibility, and are likely to carry even more weight in future search algorithms.

Preparation for 2023: Your SEO Strategy and Online Reviews

The trend is clear: to shape your SEO rankings in 2023, online reviews need to be part of your strategy. Encourage customer feedback, engage with reviews, and leverage them to improve your offerings and SEO strategy.

How to get more reviews

Now that you understand how Online reviews are tightly connected to your SEO success, it’s time to think about how you can get more reviews. Comes Reeview.

In short, Reeview provides businesses with simplified review generation tools, maximizing response rates and automating the collection process. By utilizing Reeview, businesses can generate more reviews, establish credibility, and improve search engine rankings. With personalized branding, email & SMS invitations, and automation capabilities, Reeview streamlines the review process, increases review quantity and quality, and enhances the SEO impact of online reviews. 

Consider exploring Reeview's offerings through a demo or taking advantage of their free trial to witness firsthand how their review generation tools can benefit your business's SEO strategy.


Why are online reviews essential for SEO?

Online reviews generate fresh content, long-tail keywords, and enhance customer engagement, boosting your site's SEO. They are also crucial for local SEO as search engines favor businesses with positive reviews for local search listings.

How can I encourage more customer reviews?

Ask customers to leave reviews after transactions, send follow-up emails requesting reviews, or incentivize reviews through contests or discounts.

How should I deal with negative reviews?

Respond promptly and professionally to negative reviews. Use them as opportunities to improve your services and demonstrate excellent customer service.

Can negative reviews impact my SEO rankings?

While numerous negative reviews can hurt your rankings, a few can add authenticity to your business. How you respond to these reviews also impacts your SEO.

How can I leverage online reviews to improve my SEO rankings in 2023?

Encourage customer feedback, engage with all reviews, use the feedback to improve your services, and integrate online reviews into your overall SEO strategy.

Will online reviews become more important for SEO in the future?

Yes, online reviews are likely to carry even more weight in future search algorithms, making them crucial for SEO.

Final thoughts

In the ever-evolving landscape of SEO, online reviews have emerged as a significant factor influencing your site's ranking. As we venture into 2023, their importance will only escalate. To effectively shape your SEO rankings, understanding and leveraging the power of online reviews is vital.

Consider exploring Reeview's offerings through a demo or taking advantage of their free trial to witness firsthand how their review generation tools can benefit your business's SEO strategy.

Improve your online reputation
No fluff. No clickbait. No buzzwords. Just straight-up industry insights delivered weekly.
Want to learn how can Reeview help? Email us at
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related Articles

The latest industry news, interviews, technologies, and resources.

Sentiment Spelunking: Uncovering Emotion Patterns in Online Reviews

Analyze the language and composition of online reviews to uncover the emotional patterns and sentiment dynamics that influence consumers.
Natalie Wilson
December 1, 2023
6 min

Trust Recovery Blueprint: Steps for Businesses to Address Declining Brand Trust

Address declining brand trust with our detailed blueprint. Learn how to regain customer faith and build a stronger, more resilient brand reputation.
Natalie Wilson
December 1, 2023
12 min

How Online Customer Reviews Can Skyrocket Your Sales

This article highlights the significant impact of online customer reviews on sales and business success.
Natalie Wilson
December 1, 2023
3 min